Vertical Blog

Auto Dealers - Free Webinar to Help Prevent "Showroom Surfers"

Posted by Kevin Butler on Jul 13, 2016 2:27:25 PM

Join Vertical's own auto dealer communications guru, Kevin Butler, as he conducts a free webinar with our friends at Auto Success Magazine on Thursday July 14 at 2pm EDT. Entitled, "Six Ways to Prevent Smartphone Shoppers in Your Showroom from Surfing Your Competition", this webinar will discuss how you can prevent the estimated 63% of prospects in your showroom that are using their smartphone to find a better deal with your competition.

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Topics: Auto

Auto Dealers - Keep CSI High by Keeping Missed Calls Low

Posted by Kevin Butler on Mar 3, 2016 8:00:00 AM

As CSI scores continue to rise, it’s even tougher for your dealership to stand out. One overlooked way to improve your scores -- and reap the benefits from manufacturers -- is to proactively manage communication with your customers.

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Topics: Auto

Auto Dealers: 3 Ways to Maximize Service Department Revenue

Posted by Kevin Butler on Jan 18, 2016 5:30:00 AM

Service, Service, Service

In real estate, the mantra is location, location, location. But in the auto dealer business, it’s more about service, service, service.

Service as a percentage of total revenue has continued to fall over the last five years, but the net profit from service continues to climb (NADA Report 2014). As such, your service department should be one of your most profitable departments. The key to a successful service business is satisfied, recurring customers. In this post, we’ll show you how to optimize your telephone and in-person service workflows to ensure customers keep coming back.

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Topics: Auto

Auto Dealers: 5 Ways to Improve Your Close Rate in the Showroom

Posted by Kevin Butler on Jan 4, 2016 4:00:00 AM

What the statistics tell you about auto buyers

Here are a couple statistics that all auto dealerships should know:

  • The average auto buyer walks into only 1.4 showrooms before purchasing (DMEa's 2014 survey, April 2014).
  • 62% of auto buyers say that customer service at the dealership influences their next purchase (Google's statistics, November 2013).
  • 52% also say that ongoing dealer interactions after the purchase and throughout ownership also affects their next purchase (Google's statistics, November 2013).
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Topics: Auto

Auto Dealers: 3 Simple Ways to Turn Invisible Leads into Customers

Posted by Scott Taylor on Dec 7, 2015 4:00:00 AM

Myth: Most inbound calls convert to sales opportunities

A year-long study conducted by IHS Automotive recently revealed that 84% of inbound calls to 540 dealerships nationwide didn’t convert to sales. So jumping to the conclusion that your inbound calls are not your best source of customers isn’t crazy. Or is it?

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Topics: Auto

Vertical Communications: Communications Solutions for How We Work Today

At Vertical we're inspired by the always-connected, data-driven enterprises that embrace the new way of working made possible with mobile and cloud technology. We replace traditional business phone systems with a communications platform and secure cloud services that enable powerful new workflows to ensure you are always connected to your customers. Wherever. Whenever.

Vertical has thousands of clients of all sizes in all industries and we have specific communications platforms for the retail, auto, hospitality and healthcare sectors.

Please come back often and let us know what you think.

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