What the statistics tell you about auto buyers
Here are a couple statistics that all auto dealerships should know:
- The average auto buyer walks into only 1.4 showrooms before purchasing (DMEa's 2014 survey, April 2014).
- 62% of auto buyers say that customer service at the dealership influences their next purchase (Google's statistics, November 2013).
- 52% also say that ongoing dealer interactions after the purchase and throughout ownership also affects their next purchase (Google's statistics, November 2013).